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Write Your Non Fiction Book to PASS
or SELL In a Crowded Marketplace!
 Will
my book pass or sell in a crowded book market?" Good
question. You want to know. I want to know. We all want to
know before we invest our time, effort and most of all our
money. Here are a few tips to help you know if your book will
just pass or sell well before you even write it.
Give
your idea or your book manuscript the test of significance.
Write your book to meet at least 2-3 of the areas listed below
to attain significance in the book market place. To make sure
your book passes the test of significance, does it offer:
1.
Original, different information. Have you wondered
what makes a new diet book sell well even when there are scores
of diet books on the market? The author presents their unique
set of successful diet rules, their exercise program, their
perspective, their testimonials and their credentials. They
use original, different information for the same results.
2.
Expert advice to a specific group of people. Target
a group of people within your broad market. For example, the
Chicken Soup series for Teen-Agers, Mothers, even Prisoners
sold much better that the original more general Chicken Soup
for the Soul.
3.
Inspire people to do something good. Weave inspiring
stories into your book and sell more. The 21 Irrefutable Laws
of Leadership spent 18 straight months on the Business Week
Business Best Seller List. Dr. Maxwell started each chapter
with a short story of a famous person successfully using the
chapter's law of leadership.
4.
Solutions to your audience problems. Get this right
and you could have a best seller. Do you know the solution
to a vexing problem? Write the solution in your book. You
might be surprised at who's searching online for a little
relief.
5.
Entertainment, humor or fun. Do you have a talent
to make people laugh? Use it in your book. Provide a little
oasis of escape for your readers. People love it when you
entertain them. Intertwine funny stories into your non-fiction
manuscript. Entertain them, make them laugh; they'll love
you for it. Best of all, they will have fun telling all their
friends about your funny book.
6.
Greater understanding of life. Have you been gifted
with a deep understanding of life? Put small excerpts of your
understanding throughout your book. Sprinkle your quotes along
with other famous philosophers or world thinkers within your
book.
7.
Success experiences that motivate your audience to do more,
give more or share more. Share your experiences to
motivate your audience. Share how you overcame seemingly insurmountable
challenges in your field. It will motivate your audience to
think if you did it; they can do it too.
8.
Specific skills and information. Thousands of people
search for specific information daily. They want simple to
read and easy to understand information. Seek to educate your
audience; include engagement tools in your book. Help them
make more money, cut costs or solve their problems. Examples
include: online assessments, how to tips, short reports, resource
lists, how-to tutorials, dictionary of terms in your field,
etc.
9.
Opportunity to learn something new or interesting.
Sprinkle your book with little know interesting facts about
your topic. Be careful to avoid information overload with
pages of detailed statistics. But if you sprinkle them as
morsels throughout your book, you create anticipation that
will lead your readers through to the end. People love statistics
and bite-sized trivia about just about any topic.
10.
An easy to read style to learn about something. Take
a complex subject in your field and make it simple. Most people
enjoy an easy reading language. They will not only reward
you by reading to the end but your readers will be happy to
tell all their friends about your insightful easy to read
book.
Are
you ready to start writing your top selling non-fiction book
yet? Did your book idea pass the test of significance in at
least two areas? Great! Now that you know your book is significant,
go ahead dream big. Don't hesitate any longer. Start today.
Your audience is waiting for your unique ideas and viewpoint
to help them. Make it different. Make it count. Make it yours
===========
More
Self Publishing Tips
And
now I would like to offer you free access to 1 of my FREE
Reports Self
Publishing Made Easier when you subscribe to my free iScribe,
a bi-monthly newsletter on book writing, publishing and marketing
tips. You can get your instant access at
http://www.selfpublishinghouse.net
From
Earma Brown - The Book Writing & Publishing Coach, Write
to Win Series
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