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How to Sell Way More Self Published
Books with a Sales Letter On Your Website!
 First
things first; words sell not graphics or flashy websites.
Pretty pictures and web design have never sold anyone anything;
only words can do that. You must write to convince people
to take action.
Most prospects
will never pull out their wallets because they like your web
design; they do so only when your words convince them to.
Here are some tips and a template to create compelling sales
letters that sell your book:
6.
Gather testimonials.
Strategically sprinkle them in your copy.
They help build creditability and are important to achieve
maximum sales. If you having problems getting some, consider
offering your product free to 3-5 people to get some good
written testimonials.
7.
Make your copy error-free.
If you have misspelled words or incomplete
sentences, you will lose sales. Design your copy to be specific.
Vague copy will also hinder your sales. It will prompt a lot
of questions. If you are getting sales without questions,
you know you have done a good job with your sales copy.
8.
Make your copy effective.
If you have written your sales letter in one
sitting; it's not as effective as it could be. Write it one
day and then revise the next day. Read it out loud. To measure
how effective it is, look at how people read it versus how
many actually buy. Install a hit counter to measure your success.
9.
Write short sentences and paragraphs.
Short sentences and paragraphs will help the
readability of your copy. Especially, if your letter is long,
you will have better success with keeping the attention of
your prospect.
10.
Focus on benefits and not features.
Always focus more on your benefits than the
features. Explain your benefits. Benefits are what moves people
to act. For example, "This air conditioner (your product/service)
will save you time, effort, energy and money because of the
built in features."
It creates more value if you said, "Think
of all the time, energy and money this air conditioner will
provide you with it's lifetime guarantee," instead of
"This air conditioner will last a lifetime."
You
don't have to be a famous copywriter to write effective sales
letters. In fact, you have everything it takes to write an
order-pulling sales letter for your book. You have the passion,
the knowledge of your product (book) and now the sales letter
template. Follow the above 8 steps to get organized and then
write your compelling letter to convince every prospect that
your book is the one they want.
More
Self Publishing Tips
==========
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