|
Give Your Book a Selling Chance Before
You Write It, P1
Imagine thousands of people
buying your book all over the world in the coming year. Furthermore,
they love it and write you about how it has helped them. They
even email all their friends about your insightful book. Sound
far fetched? Believe it; it could happen to you! Keep reading
only if you want to give your message the selling chance it
deserves.
To start with, every part of your book should be a compelling
part of your message. Every part should be written passionately
and designed to be a sales tool. Touch your readers' emotion
with passion for your topic and you'll sell more books. In
fact, when you design your book to include the passion points
below, you'll sell more books than you ever imagined.
Passion Point 1 Write Your Book's Thesis Statement
Write your book's central thought or main point into a one
sentence thesis. This one sentence thesis proclaims the general
mission of your book. If you want your readers to keep reading
to the end, write tightly focused copy. Make every sentence
and every chapter support your thesis statement. Better yet,
if you're writing your book fast (Write Your Best Book Now
- 7 Step Program) using the question-answer method the thesis
is the main solution your book offers.
Passion Point 2 Direct Your Book to Help One Targeted
Audience.
I don't want to hurt your feelings but not everyone will want
your book. Even so, I am convinced there's a community of
people in your field waiting for you to solve their problem.
What problems does your message solve for them? Develop an
audience profile (picture) and keep it in front of you as
you write. That way you can visualize a real person to solve
problems for. Additionally, knowing your market before you
write will help you write focused, compelling chapters. Writing
to a specific person or group of people will keep your readers
reading to the end. Write too general and your readers may
fall asleep and never come back to your book after they wake.
Passion Point 3 Sizzle Your Book Title and Cover.
Your title may well be 90% of the pulling power for your book.
Researchers say you have 4 seconds to hook your potential
buyer. An excellent title is short. The top titles are benefit
driven. Don't forget to heat them up with emotion. Use terms
your audience can relate to. Use action words and verbs. Quantify
change with ways and time limits. Use one or two word ideas
to tell a story. Pledge change. Spark interest. Instead of
"How to Write an E-book" the author chose the title
"Ten Secrets to Write Your E-book Like a Winner."
She quantified change, sparked interest and branded her title.
Passion Point 4 Invest In Your Front Cover
Have you seen the sign, "We Buy Ugly Houses!" Based
on the company's popularity, it works for them. But it doesn't
work in the book business. Ugly book covers get overlooked.
Well designed book covers sell! Hire a professional graphic
designer to help you. Professionally designed covers costs
from $130-1400 or more. The cover of your book helps make
the important first impression with readers and even book-sellers.
Remember, the attention of your potential customer is captured
largely and first by the cover design.
Passion Point 5 Compose Your Book Back Cover Before
You Write.
This is ranked the second most important "Passion Point"
for your book. Think about it in choosing a book to read for
yourself, how many times did the title and front cover hook
your interest enough to pick it up? Then usually you turn
it over to see if you really want to read it. On the back
cover, you put the most compelling ad copy, benefits, testimonials,
and a small blurb (bio) about yourself. If your prospective
buyer likes it they will buy instantly. If they need more
information to make the decision they will preview your introduction
and table of contents.
No matter how good your book is, if you don't use the above
simple tips in setting it up you may never sell as many books
as your message deserves. Start today. Enthusiasm and passion
are contagious. Give your book the best selling chance possible.
Fill it with enthusiasm and passion for your topic to sell
more books than you ever dreamed.
--------------------------------------
© Earma Brown, 11 year author, business owner, web developer
helps service business owners, professionals and writers who
want to write their best book now! Earma mentors other writers
and business professionals through her monthly ezine iScribe.
Send any email to iscribe@writetowin.org for free 7 lesson
mini-course Jumpstart Writing Your Best Book Now! or visit
her at http://www.writetowin.org for more book writing tips.
[ Home ]
| 
