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6 More Self Publishing Mistakes That
May Stamp S.T.U.P.I.D. On Your Self Published Book
Are you making self publishing mistakes that
stamp S.T.U.P.I.D. on your book? No worries; you can put a
stop to any S.T.U.P.I.D. self publishing mistakes. Here are
6 more self publishing mistakes and how to avoid them written
into the S.T.U.P.I.D. acronym. Implement them now and create
another income stream that doubles your book sales.
1.
Skimmers – ignoring the skimmers. Did you write
your book to be an easy read? Cater to the skimmers. New millennium
readers are busy professionals. You could be missing out if
you don't. Your book readers want to skim your piece for the
top points. Give them tips, lists or numbered points to make
it easy to pick and choose special interests or read fast.
2.
Titles – nondescript titles. Examine your book
title and even your chapter titles. Do your titles do their
job well? Will it get any attention among the hundreds of
pieces of information streaming into your reader's consciousness
each day? If not, you must re-craft your titles until they
sizzle. Aim each title and chapter at one specific audience.
You will be less effective if you try to be everything to
everyone.
3.
Understanding – lack of understanding your reader. Do
you understand your audience? Are you aware of their needs
or desires? If not, you should campaign to find out. You could
create a simple survey to collect information about what their
greatest challenge is in your field. Then write and publish
a book to fill that need or to bring understanding to your
readers. Before long, you will have a whole fleet of books
circulating to promote your business or product to success.
4.
Prelude – no hook introduction. Does your short
introduction grab attention right away? After your sizzling
book title has grabbed their attention to read your book then
the introduction should hook them right away. You could start
with a question about where they are now with solving their
problem. Follow up with your book's thesis and benefits to
the reader. To get more people to read always include what's
in it for them in your introduction.
5.
Information – information shift in back cover. Don't
forget to spend time on your back cover. This time upgrade
it to Web 2.0. These days the focus is not so much on your
credentials as it is the reader benefits and especially testimonials.
Keep it simple; grab your reader's attention again, list top
reader benefits, link your website and offer enthusiastic
testimonials.
6.
Do it – just do it. There's one more point
I need to make about erasing the stamp of S.T.U.P.I.D. on
your self published book. You must take action to reap the
benefits of more traffic and eventually double sales and leads
on your email lists. If you do the same thing you've always
done, you will get the same results. Changing your actions
will change your results. So that leaves one thing left to
do; just do it.
Without
smart self publishing that acknowledges skimmers, creates
hot titles, understands your reader, offers a catchy prelude,
upgrades your back cover to Web 2.0 and acts on these tips,
your book could go another year with less readers than it
deserves. Implement the tips above to capture the interest
of your readers and get your book read. Avoid the S.T.U.P.I.D.
mistakes above; watch your reader base rise and your bottom
line soar!
More
Self Publishing Tips
==============
And
now I would like to offer you free access to 1 of my FREE
Reports Self
Publishing Made Easier when you subscribe to my free iScribe,
a bi-monthly newsletter on book writing, publishing and marketing
tips. You can get your instant access at
http://www.selfpublishinghouse.net
From
Earma Brown - The Book Writing & Publishing Coach, Write
to Win Series
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