6 More Self Publishing Mistakes That May Stamp S.T.U.P.I.D. On Your Self Published Book

Are you making self publishing mistakes that stamp S.T.U.P.I.D. on your book? No worries; you can put a stop to any S.T.U.P.I.D. self publishing mistakes. Here are 6 more self publishing mistakes and how to avoid them written into the S.T.U.P.I.D. acronym. Implement them now and create another income stream that doubles your book sales.

1. Skimmers – ignoring the skimmers. Did you write your book to be an easy read? Cater to the skimmers. New millennium readers are busy professionals. You could be missing out if you don't. Your book readers want to skim your piece for the top points. Give them tips, lists or numbered points to make it easy to pick and choose special interests or read fast.

2. Titles – nondescript titles. Examine your book title and even your chapter titles. Do your titles do their job well? Will it get any attention among the hundreds of pieces of information streaming into your reader's consciousness each day? If not, you must re-craft your titles until they sizzle. Aim each title and chapter at one specific audience. You will be less effective if you try to be everything to everyone.

3. Understanding – lack of understanding your reader. Do you understand your audience? Are you aware of their needs or desires? If not, you should campaign to find out. You could create a simple survey to collect information about what their greatest challenge is in your field. Then write and publish a book to fill that need or to bring understanding to your readers. Before long, you will have a whole fleet of books circulating to promote your business or product to success.

4. Prelude – no hook introduction. Does your short introduction grab attention right away? After your sizzling book title has grabbed their attention to read your book then the introduction should hook them right away. You could start with a question about where they are now with solving their problem. Follow up with your book's thesis and benefits to the reader. To get more people to read always include what's in it for them in your introduction.

5. Information – information shift in back cover. Don't forget to spend time on your back cover. This time upgrade it to Web 2.0. These days the focus is not so much on your credentials as it is the reader benefits and especially testimonials. Keep it simple; grab your reader's attention again, list top reader benefits, link your website and offer enthusiastic testimonials.

6. Do it – just do it. There's one more point I need to make about erasing the stamp of S.T.U.P.I.D. on your self published book. You must take action to reap the benefits of more traffic and eventually double sales and leads on your email lists. If you do the same thing you've always done, you will get the same results. Changing your actions will change your results. So that leaves one thing left to do; just do it.

Without smart self publishing that acknowledges skimmers, creates hot titles, understands your reader, offers a catchy prelude, upgrades your back cover to Web 2.0 and acts on these tips, your book could go another year with less readers than it deserves. Implement the tips above to capture the interest of your readers and get your book read. Avoid the S.T.U.P.I.D. mistakes above; watch your reader base rise and your bottom line soar!

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Earma Brown is an expert in book writing and publishing advice. She focuses on innovative and unique techniques to help others get their book written in record time. She has been successful in using these techniques to write her own twelve books and bring them to market faster. Visit her newest resource at http://selfpublishinghouse.net or go get the book Self Publishing Your Way Now.

From Earma Brown - The Book Writing & Publishing Coach, Publish 2 Profit Series


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