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5 Common Self Publishing Mistakes that
Stamp Unprofessional on Your Book!
Have
you joined the ranks of aspiring authors ready to take the
next step to self publishing in the digital age of publishing?
If so, congratulations! But wait, before you rush off to press,
there are some things you should do to prepare your book for
successful self-publishing.
The
preparation step of the self-publishing process includes everything
you need to do to your book manuscript before you deliver
it to the book printer. This includes deciding your publishing
goals.
For
example, is your book a personal family history book that
you plan to sell to a few friends and family? Or do you plan
to mass-market your book to the world? After deciding your
market then you should avoid the following common mistakes:
1.
Failure to write a Business Plan
This
is where your book publishing journey should begin. You don't
have to start with a 15-page document. But do create an outline
of all the costs that you will encounter in the self-publishing
process.
Outline
your costs before publication, after publication and everything
from the beginning costs to the shipping price of mailing
a book. This is the time you decide whether you should print
a small amount of books for family or set up a small publishing
company by buying a block of ISBNs.
2.
Failure to get ISBN Numbers.
An
ISBN number is what identifies you as a book publisher. Currently,
it is the only way you can be considered a self-publisher
in the publishing industry. At the time of this writing, no
one can give, assign or sell you ISBNs except RR Bowker, the
U.S. ISBN agency.
3.
Failure to invest in Book Editing.
Don't
cut corners here. Invest in your book; get it professionally
edited. Copy or line editing will bring your manuscript up
to professional standard. Don't settle for just having your
family member take a look at your manuscript.
4.
Failure to hire a book designer for book layout.
The
book layout is what structures the content of your book and
makes it look like a book. Again invest in your book project;
this is not the time to settle for anything less than a professional
look. If your book looks sloppy, it will limit its success
in the market.
5.
Failure to invest in cover design.
75%
of 300 booksellers reviewed (half from independent bookstores
and half from chains) recognized the look and design of the
book cover as the most important part. They agreed the jacket
is prime real estate for promoting a book. On that note, your
book cover design has great importance. It can cause your
book marketing campaign to fail or succeed. So, I encourage
you to get your book cover professionally designed.
Are
you ready to publish your book successfully? Did you consider
all your options including a business plan and book cover
design? Great! Now that you know how to set up your book for
full speed ahead self-publishing, go ahead take the plunge.
Don't wait any longer. Start today. Your audience is waiting
for YOUR unique message and viewpoint. Make it different.
Make it count. Make it yours.
===========
More
Self Publishing Tips
And
now I would like to offer you free access to my FREE eKit
Self Publisher's
Checklist when you subscribe to my free Publish 2 Profit,
a newsletter on book writing, publishing and marketing tips.
You can get your instant access at
http://www.selfpublishinghouse.net
From
Earma Brown - The Book Writing & Publishing Coach, Write
to Win Series
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